The simplest reason why Romney lost was because it is impossible to compete against free stuff. Every businessman knows this; that is why the “loss leader” or the giveaway is such a powerful marketing tool. Obama’s America is one in which free stuff is given away: the adults among the 47,000,000 on food stamps clearly recognized for whom they should vote, and so they did, by the tens of millions; those who – courtesy of Obama – receive two full years of unemployment benefits (which, of course, both disincentivizes looking for work and also motivates people to work off the books while collecting their windfall) surely know for whom to vote; so too those who anticipate “free” health care, who expect the government to pay their mortgages, who look for the government to give them jobs. The lure of free stuff is irresistible.
. . . or as Rush Limbaugh calls Obama, Santa Claus.
-- Political Pistachio Conservative News and Commentary